Abstract
In this modern digitized era, social media has acquired great importance as a channel of communication. Social media has become one of the most powerful method of communication in 21st century which helps to present ideas, attitudes & behavior in systematic manner. It has giant coverage as it can connect million of people at the same time which helps to reduce the cost, time and manpower.
Social media is one of the best tool of marketing. It carries various benefits. It has wider role in marketing of businesses. Today millions of people are using social media applications which are also used for marketing purpose. So, growth of social media marketing is very high in future.
The present research paper is an effort to highlight the effectiveness of Social Media for marketing. With the help of social media one can save marketing cost also and can get personally attached to their customers. People are getting more aware about the marketed goods and services through social media. There are various types of social media are being used by the people on daily basis. So, it is best option for marketing.

Key words: Social media, marketing, communication.