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THE RELATIONSHIP OF CUSTOMER SERVICE QUALITY AND CUSTOMER TRUST IN PRIVATE BANKS

Dr.P. Neethikumar, X. Palin Jeromina, L. Esther Thamarine, R. Anuradha, Dr. D. Kesavan.

Abstract
In today’s world, everyone in the bank will need a convenient promise-tracking system. Moreover, bank managers will want to know if any promise is about to go unfulfilled in order to fix it before the customer notices. High-trust companies need high levels of accountability. Accountability requires a shift in everyone’s mindsets from performing tasks to fulfilling promises. The objective of this paper is to investigate the relationship between of service quality and customer trust on private banks. Samples size for this study is 247. These sample respondents are selected by systematic random sampling technique. Descriptive statistics, ANOVA, multiple regression and correlation statistical tools were used to analysis of variance between determinants, the statistically significant differences and relationship between variables. Its shows that the independent variable such as tangibility, reliability, responsibility, assurance and empathy are significantly influenced the trust of customer with the private bank.

Key words: Service Quality, Customer Trust, Private Banks, Promises


 
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How to Cite this Article
Pubmed Style

Dr.P. Neethikumar, X. Palin Jeromina, L. Esther Thamarine, R. Anuradha, Dr. D. Kesavan. THE RELATIONSHIP OF CUSTOMER SERVICE QUALITY AND CUSTOMER TRUST IN PRIVATE BANKS. EEO. 2021; 20(5): 5454-5458. doi:10.17051/ilkonline.2021.05.612


Web Style

Dr.P. Neethikumar, X. Palin Jeromina, L. Esther Thamarine, R. Anuradha, Dr. D. Kesavan. THE RELATIONSHIP OF CUSTOMER SERVICE QUALITY AND CUSTOMER TRUST IN PRIVATE BANKS. http://ilkogretim-online.org//?mno=74489 [Access: April 19, 2021]. doi:10.17051/ilkonline.2021.05.612


AMA (American Medical Association) Style

Dr.P. Neethikumar, X. Palin Jeromina, L. Esther Thamarine, R. Anuradha, Dr. D. Kesavan. THE RELATIONSHIP OF CUSTOMER SERVICE QUALITY AND CUSTOMER TRUST IN PRIVATE BANKS. EEO. 2021; 20(5): 5454-5458. doi:10.17051/ilkonline.2021.05.612



Vancouver/ICMJE Style

Dr.P. Neethikumar, X. Palin Jeromina, L. Esther Thamarine, R. Anuradha, Dr. D. Kesavan. THE RELATIONSHIP OF CUSTOMER SERVICE QUALITY AND CUSTOMER TRUST IN PRIVATE BANKS. EEO. (2021), [cited April 19, 2021]; 20(5): 5454-5458. doi:10.17051/ilkonline.2021.05.612



Harvard Style

Dr.P. Neethikumar, X. Palin Jeromina, L. Esther Thamarine, R. Anuradha, Dr. D. Kesavan (2021) THE RELATIONSHIP OF CUSTOMER SERVICE QUALITY AND CUSTOMER TRUST IN PRIVATE BANKS. EEO, 20 (5), 5454-5458. doi:10.17051/ilkonline.2021.05.612



Turabian Style

Dr.P. Neethikumar, X. Palin Jeromina, L. Esther Thamarine, R. Anuradha, Dr. D. Kesavan. 2021. THE RELATIONSHIP OF CUSTOMER SERVICE QUALITY AND CUSTOMER TRUST IN PRIVATE BANKS. Elementary Education Online, 20 (5), 5454-5458. doi:10.17051/ilkonline.2021.05.612



Chicago Style

Dr.P. Neethikumar, X. Palin Jeromina, L. Esther Thamarine, R. Anuradha, Dr. D. Kesavan. "THE RELATIONSHIP OF CUSTOMER SERVICE QUALITY AND CUSTOMER TRUST IN PRIVATE BANKS." Elementary Education Online 20 (2021), 5454-5458. doi:10.17051/ilkonline.2021.05.612



MLA (The Modern Language Association) Style

Dr.P. Neethikumar, X. Palin Jeromina, L. Esther Thamarine, R. Anuradha, Dr. D. Kesavan. "THE RELATIONSHIP OF CUSTOMER SERVICE QUALITY AND CUSTOMER TRUST IN PRIVATE BANKS." Elementary Education Online 20.5 (2021), 5454-5458. Print. doi:10.17051/ilkonline.2021.05.612



APA (American Psychological Association) Style

Dr.P. Neethikumar, X. Palin Jeromina, L. Esther Thamarine, R. Anuradha, Dr. D. Kesavan (2021) THE RELATIONSHIP OF CUSTOMER SERVICE QUALITY AND CUSTOMER TRUST IN PRIVATE BANKS. Elementary Education Online, 20 (5), 5454-5458. doi:10.17051/ilkonline.2021.05.612








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