Organizational Communication In The Digital Age: Tensions And Transformations

Abstract

This article develops a qualitative literature review with an interpretative approach on the transformations of organizational communication derived from digitalization. The methodology conforms to a narrative review design supported by a systematic model of search and selection of academic literature, which included specialized databases such as Scopus, Web of Science, Google Scholar and recognized publishing repositories. The time window was defined according to the date of publication and the theoretical relevance of the articles, integrating foundational works of the discipline and high-impact contemporary studies that allow understanding the historical evolution and current transformations of organizational communication in digital contexts.

To this end, the analysis is structured in three axes: (i) organizational communication before the emergence of the internet, (ii) organizational communication in the digital era, and (iii) organizational culture mediated by digital technologies, which allows for an integrated analysis of the conceptual, strategic, and cultural changes derived from digitalization. The findings show a transition from unidirectional and functionalist communication models to strategic, interactive and relational approaches, with direct implications for management, corporate identity and organizational competitiveness. Likewise, the historical development of the discipline in Latin America is contextualized, with emphasis on the Mexican case as an academic reference.