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Research Article 


The Effect Of The Brande-Marketing On The Brandís Equity By Application On The Egyptian Business Faculties.

Hamdy Gomaa Abdelaziz , Abdalla Zahri Amin , Walid A. S. Seddik.

Abstract
The objective of this research is toidentifyThe Effect of the Brand E-Marketing on the Brandís Equity by Application on the Egyptian Business Faculties byidentifying the effect of the interaction element on the brandís equity and the effect of the adaptation element on the brandísequity. The study also aimedto determine the effect of e-customer service on the brandísequity as well as describing the effect of the tools used in e-marketing on the brandísequity in Egyptian business faculties.The effect of e-marketing for the brandequityfor Egyptian business faculties is determined using a sample of (236) faculty members (lecturers, assistant professors, professors) who are registered in the business administration departments of Egyptian public universities (Cairo University, Ain Shams University, Helwan University, Al-Azhar University, Alexandria University ), as well as a sample of (53) individual Arab students in the universities under study,Having applied research methodology, certain findings have been reached. Most important of which are positive statistically significant relationship between the e-marketing variable of the brand of the Egyptian business faculties and the equity of the brand in the Arab markets.

Key words: Marketing, E-marketing, E-customer service, Brand


 
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How to Cite this Article
Pubmed Style

Hamdy Gomaa Abdelaziz , Abdalla Zahri Amin , Walid A. S. Seddik. The Effect Of The Brande-Marketing On The Brandís Equity By Application On The Egyptian Business Faculties. . EEO. 2021; 20(6): 1945-1957. doi:10.17051/ilkonline.2021.06.184


Web Style

Hamdy Gomaa Abdelaziz , Abdalla Zahri Amin , Walid A. S. Seddik. The Effect Of The Brande-Marketing On The Brandís Equity By Application On The Egyptian Business Faculties. . http://ilkogretim-online.org//?mno=73744 [Access: December 17, 2021]. doi:10.17051/ilkonline.2021.06.184


AMA (American Medical Association) Style

Hamdy Gomaa Abdelaziz , Abdalla Zahri Amin , Walid A. S. Seddik. The Effect Of The Brande-Marketing On The Brandís Equity By Application On The Egyptian Business Faculties. . EEO. 2021; 20(6): 1945-1957. doi:10.17051/ilkonline.2021.06.184



Vancouver/ICMJE Style

Hamdy Gomaa Abdelaziz , Abdalla Zahri Amin , Walid A. S. Seddik. The Effect Of The Brande-Marketing On The Brandís Equity By Application On The Egyptian Business Faculties. . EEO. (2021), [cited December 17, 2021]; 20(6): 1945-1957. doi:10.17051/ilkonline.2021.06.184



Harvard Style

Hamdy Gomaa Abdelaziz , Abdalla Zahri Amin , Walid A. S. Seddik (2021) The Effect Of The Brande-Marketing On The Brandís Equity By Application On The Egyptian Business Faculties. . EEO, 20 (6), 1945-1957. doi:10.17051/ilkonline.2021.06.184



Turabian Style

Hamdy Gomaa Abdelaziz , Abdalla Zahri Amin , Walid A. S. Seddik. 2021. The Effect Of The Brande-Marketing On The Brandís Equity By Application On The Egyptian Business Faculties. . Elementary Education Online, 20 (6), 1945-1957. doi:10.17051/ilkonline.2021.06.184



Chicago Style

Hamdy Gomaa Abdelaziz , Abdalla Zahri Amin , Walid A. S. Seddik. "The Effect Of The Brande-Marketing On The Brandís Equity By Application On The Egyptian Business Faculties. ." Elementary Education Online 20 (2021), 1945-1957. doi:10.17051/ilkonline.2021.06.184



MLA (The Modern Language Association) Style

Hamdy Gomaa Abdelaziz , Abdalla Zahri Amin , Walid A. S. Seddik. "The Effect Of The Brande-Marketing On The Brandís Equity By Application On The Egyptian Business Faculties. ." Elementary Education Online 20.6 (2021), 1945-1957. Print. doi:10.17051/ilkonline.2021.06.184



APA (American Psychological Association) Style

Hamdy Gomaa Abdelaziz , Abdalla Zahri Amin , Walid A. S. Seddik (2021) The Effect Of The Brande-Marketing On The Brandís Equity By Application On The Egyptian Business Faculties. . Elementary Education Online, 20 (6), 1945-1957. doi:10.17051/ilkonline.2021.06.184








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